The Expert in Baby Boomer Travel

Travel Copywriter

baby boomer travelers

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Punakha monastery, Bhutan Photo by Dennis Cox/WorldViews

Punakha monastery, Bhutan Photo by Dennis Cox/WorldViews

In our last two posts, we took a look at some of the most popular travel-related bucket list destinations and activities based on a survey of 1,000 travelers by the website TotallyMoney.com. You can view those results, and my comments, by clicking here and here.

While my own experiences with a few of the items — such as gambling in Las Vegas — were on the margins (in the case of Vegas, dropping a few quarters into slot machines), I had pretty much done all those on the list.

My own bucket list tends to be a little quirkier than most. Places that end up on my list are pretty far-flung, represent something I’ve missed in past trips, or are just items that fulfill my admittedly peculiar travel obsessions. (I suspect that a lot of baby boomer frequent travelers’ lists are… Continue reading

The Mandarin Oriental Hotel Kuala Lumpur, Malaysia -- part of a trend? Photo courtesy of Mandarin Oriental.

The Mandarin Oriental Hotel Kuala Lumpur, Malaysia — part of a trend? Photo courtesy of Mandarin Oriental.

First, let’s establish one thing: I’m not a particularly  affluent traveler, certainly by U.S. standards. I don’t really know where I fall in the spectrum of what I spend roaming the world , but I know that when I’m traveling on my own dime price is definitely an object.

Sure, I like to stay in a five-star hotel, dine in a Michelin three-star restaurant or fly first class as much as the next guy, but only if someone else is paying for it. As a consequence, I’ve stayed in some real dumps, eaten any number of meals in greasy spoons, and sat cramped in coach for up to 14 hours at a time on hundreds of flights, all to feed my travel addiction or in furtherance of getting a… Continue reading

Bike tours are a great way to see the countryside and get some exercise.

Bike tours are a great way to see the countryside and get some exercise.

I’m always glad to run guest posts that contain valuable information for baby boomer travelers, and my friend Samantha Scott at StrideTravel.com has put together a good compendium of the most popular trends in boomer travel today — as well as some excellent suggestions for tour companies that will help you join in the fun.

Samantha’s post strikes on many of the themes I’ve been discussing here for nearly three years now: that baby boomers are dedicated travelers and life-long learners, love to take river cruises and travel with their grandchildren, are embracing the wide diversity of tours now available — including adventure travel — and are far more tech savvy than is generally believed.

While not a boomer herself, Samantha “gets it” — boomers are big travelers, are open to and eager for new experiences,… Continue reading

First in an occasional series of profiles of ardent baby boomer travelers:

Ahu Tongariki moai, Rapa Nui (Easter Island), Chile. Photo by Dennis Cox/WorldViews

Ahu Tongariki moai, Rapa Nui (Easter Island), Chile. Photo by Dennis Cox/WorldViews

I hadn’t seen Carol Bruen — who I knew as Carol Heller before she was married — since the end of seventh grade.

Carol and I were grade school classmates in Greencastle, Indiana, before she moved to Alaska. We reconnected recently via this blog. (One of the best things about blogging is hearing from old friends, classmates, and colleagues — so if some of you are still lingering out there, don’t forget to write!)

In our correspondence, we discovered our lives had taken many similar turns — we both did stints working in the U.S. Senate in Washington during the 1960s; we both lived in the same neighborhood in San Francisco in the 1970s; we both had come to know Alaska quite well; and,… Continue reading

Tuvalu will become a center for Climate Change Tourism. Photo from Timeless Tuvalu

Tuvalu will become a center for Climate Change Tourism. Photo from Timeless Tuvalu

Peering into my crystal ball for 2016 — which due to budgetary concerns is more like fiberglass this year — I foresee the following top ten developments in the ever-changing, sometimes wacky world of travel:

Try to pare this down to wallet size, please.

Try to pare this down to wallet size, please.

  • A 747 will be diverted from Omaha to New Orleans overnight because passengers in seats A and B get into a spat over who can claim the middle armrest. Oddly, none of the hundreds of passengers aboard complain as they gobble down their jambalaya and beignets.
  • Spurred by the success of a tour agency named “Toodle-oo Tuvalu” and a boutique hotel called “Sinking Along With the Breeze,” Climate Change Tourism will be huge, in which ghoulish travelers will journey to low-lying Pacific atolls soon to be inundated… Continue reading
American Cruise Lines' paddlewheeler Queen of the Mississippi. Photo from American Cruise Lines.

American Cruise Lines’ paddlewheeler Queen of the Mississippi. Photo from American Cruise Lines.

River cruising is the hottest trend in the cruise world right now, and not just in Europe. It’s also thriving right here in the United States — and the aptly named American Cruise Lines (ACL)  is leading the
way.

ACL has ships cruising the Columbia River in the Pacific Northwest, the Hudson River in upstate New York, the Intracoastal Waterway in the Southeastern U.S., and many more.

But my wife, Catharine, and I were most intrigued by ACL’s cruise down the lower Mississippi — from Memphis to New Orleans — partly because it was an area of the country we hadn’t explored as much as some others, and partly because the ship, the Queen of the Mississippi, was built in the style of an old-fashioned paddle wheeler, allowing us to return to Mark… Continue reading

Keeping track of your passport can mean the difference between a great trip and a disaster.

Keeping track of your passport can mean the difference between a great trip and a disaster.

The recent news about the two passengers with stolen passports boarding the missing Malaysian Airlines jet has gotten me thinking about how important it is for international travelers to keep track of their passports — and pay attention to possible problems with these vital documents that could severely impede their journeys.

Years ago, when I was traveling in Austria, I thought my passport had been lost or stolen. I spent an entire day trying to retrace my every step since I had arrived in Vienna — restaurants, movie theater, museums — with no luck, then a couple of more days caught in a bureaucratic nightmare: filing a report with the Vienna police, applying for and receiving a temporary passport from the U.S. consulate there, and, in the interim, trying unsuccessfully without my documentation to… Continue reading

Boomers -- especially boomer women -- book more travel online than any other group. Photo from Adventure Women

Boomers — especially boomer women — book more travel online than any other group. Photo from Adventure Women

I’ve come across some statistics that should of interest to any travel marketers who wonder whether to reach out to women, boomers — and boomer women in particular.

In a previous post, I wrote about how boomer women spend the most money on travel.

Now, new findings show that if you’re basing a travel marketing campaign on social media, it pays to aim it toward women. 

With the exception of Linked In, where the majority of users are men, women dominate social media in the U.S., according to findings published at FinancesOnline.com (compiled from reports by the Pew Research Center and others).

Here are the stats: about three-quarters of adult women in the U.S. use Facebook, compared to two-thirds of the adult men.

For Pinterest, women outnumber men 33 percent… Continue reading

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit is just a few days away — and I invite you to join me on what should be an incredible journey.

I’m excited to be part of the Age Busters Power Summit for Women, which will offer tips and strategies from leading experts to help you look your best, feel fantastic and have the time of your life — including travel, which is where I come in.

Organizer Jodye Friedman, who hosts the online summit, has brought together 21 of the world’s most influential and successful wellness and lifestyle gurus in one “virtual” place (or at least 20 and yours truly — I’m still working on guru status, though I’m happy to announce that after less than a year of blogging, alexa now ranks my baby boomer travel website among the top 176,000… Continue reading

Victoria Falls at dawn -- an unforgettable image. Photo by D.E. Cox, two-time Society of American Travel Writers photographer of the year.

Victoria Falls at dawn — an unforgettable image. Photo by D.E. Cox, two-time Society of American Travel Writers photographer of the year.

In my travel writing for magazines, I confess I’ve sometimes  felt like my words were there more to frame the pictures than to tell the story.

National Geographic Magazine, I’m told, always starts with a portfolio of superb photographs on a topic, and then builds a story around them, rather than have story ideas drive the decisions.

As I noted in a recent post, words — or content as they are now known on the Web — are crucial for conveying information and are the ultimate reason why most people go to a travel website.

But it’s the visual images — if done well — that become seared in our brains and very possibly lead us to choose one destination over another, even if only subconsciously.… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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