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The Expert in Baby Boomer Travel

Travel Copywriter

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First step to traveling abroad: get a passport.

First step to traveling abroad: get a passport.

A recent British Airways survey of 2,000 randomly chosen U.S. baby boomers (aged 55-70) asked what their biggest regrets were in life.

About one out of five (women 22 percent, men 17 percent) responded that they wish they had traveled more.

The majority of those respondents cited responsibilities at work and home that ate up their time — and what they believed would be prohibitive expense — as to why they hadn’t pursued their travel dreams.

About half the men surveyed and more than 60 percent of the women had never gotten passports, mainly due to the perceived expense of international travel.

More than a fifth of all those surveyed now believed that not taking vacations had had a negative effect on their health. And of those who did take vacations, 10 percent said they had worked more than an… Continue reading

First in an occasional series of profiles of ardent baby boomer travelers:

Ahu Tongariki moai, Rapa Nui (Easter Island), Chile. Photo by Dennis Cox/WorldViews

Ahu Tongariki moai, Rapa Nui (Easter Island), Chile. Photo by Dennis Cox/WorldViews

I hadn’t seen Carol Bruen — who I knew as Carol Heller before she was married — since the end of seventh grade.

Carol and I were grade school classmates in Greencastle, Indiana, before she moved to Alaska. We reconnected recently via this blog. (One of the best things about blogging is hearing from old friends, classmates, and colleagues — so if some of you are still lingering out there, don’t forget to write!)

In our correspondence, we discovered our lives had taken many similar turns — we both did stints working in the U.S. Senate in Washington during the 1960s; we both lived in the same neighborhood in San Francisco in the 1970s; we both had come to know Alaska quite well; and,… Continue reading

Multi-generational travelers might opt to sail away to Alaska aboard the Disney Wonder. Photo from Disney Cruise Lines

Multi-generational travelers might opt to sail away to Alaska aboard the Disney Wonder. Photo from Disney Cruise Lines

Multi-generational travel is hot.

So hot that it’s up 30 percent over the past year. And boomer-led family groups are spending an average of $1,000 more per year than other travelers,  according to findings at a recent family travel summit.

The second TMS Family Travel Summit, organized by TMS Family Travel and Family Travel Consulting,  brought together 38 travel journalists, editors, publishers and marketers to hear the latest research, discuss travelers’ needs, and determine marketing strategies for family groups led by retiring boomers. 

The multi-generational travel phenomenon presents both challenges and opportunities for those in the travel industry.

 But what, exactly, constitutes multi-generational travel? 

One speaker defined it as a travel party comprised of at least one traveler over age 60 with at… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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