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The Expert in Baby Boomer Travel

Travel Copywriter

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Boomers -- especially boomer women -- book more travel online than any other group. Photo from Adventure Women

Boomers — especially boomer women — book more travel online than any other group. Photo from Adventure Women

I’ve come across some statistics that should of interest to any travel marketers who wonder whether to reach out to women, boomers — and boomer women in particular.

In a previous post, I wrote about how boomer women spend the most money on travel.

Now, new findings show that if you’re basing a travel marketing campaign on social media, it pays to aim it toward women. 

With the exception of Linked In, where the majority of users are men, women dominate social media in the U.S., according to findings published at FinancesOnline.com (compiled from reports by the Pew Research Center and others).

Here are the stats: about three-quarters of adult women in the U.S. use Facebook, compared to two-thirds of the adult men.

For Pinterest, women outnumber men 33 percent… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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