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The Expert in Baby Boomer Travel

Travel Copywriter

Auto Europe Car RentalClark Norton is available for copywriting assignments (including advertorials) and consultations with:

  • tour companies
  • travel and tourism bureaus
  • cruise lines
  • hospitality providers
  • any travel-related companies and organizations that want to reinvigorate their advertising copy and campaigns, especially with the aim of attracting more baby boomers to their destinations, tours or voyages.

What People Say About Clark Norton …

For Magazine Writing

“When I was editor of AAA Colorado’s EnCompass magazine, I hired Clark to write a travel article. What he  turned in was an insightful, witty and genuinely interesting article that not only informed readers but entertained them as well. Two bonuses were that he turned the article in on time and on word-count. From then on, he was a regular contributor to the magazine and consistently produced wonderful articles that reflected his professionalism, travel expertise and easy-going, readable writing style.”

— Jeff Miller, former editor, EnCompass Magazine

For Fodor’s Where Should We Take the Kids? California

“Just the thing. Entertaining, well-written, and informative.”

San Francisco Examiner Magazine


“Any family traveling in California will discover a wealth of enjoyable and entertaining places to visit and enjoy.”

Bruce Raskin, managing editor, Parenting magazine


“A rich compendium of touring tips and suggestions…presented in a clear, easy-to-read format with the kind of warmth and humor a family guidebook needs.”

Christine Loomis, travel editor, Family Life magazine

For Fodor’s Around San Francisco With Kids

“The book goes beyond the obvious attractions and gives the wows, hows, and wherefores to spots other guides have stopped writing about, or never included in the first place.”

Chicago Tribune


“Designed to lure even the crankiest young tourists to sites of interest. The emphasis is on fun destinations and kid-friendly restaurants, with a nod toward grown-up sensibilities, too.”

Good Housekeeping


“Makes planning a great day in San Francisco a no-brainer.”

L.A. Parent

For How to Save Money on Cruises

“I can speak from experience when I say How to Save Money on Cruises offers a ton of tips that will help save you money. I was amazed when I read it . . . the eBook answered all my questions and gave me the confidence to book a cruise!”

Melody Moser, Mays Landing, New Jersey, author of Journeys Near and Far







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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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