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The Expert in Baby Boomer Travel

Travel Copywriter

Clark Norton

The Spam Museum in Austin, Minnesota, celebrates the often-derided (but also beloved) meat product. Photo by Robert Waite.

Here’s the latest from one of my favorite guest posters, Robert Waite (who I’ve known for longer than I care to admit). Whether or not I agree with Bob on any particular travel issue, I always find his work to be thoughtful, provocative, and always beautifully crafted. In this piece, he had me hooked by the first line: “I miss travel.”

By Robert Waite

I miss travel.

Not the airport part, nor the inevitable logjam whenever I try to motor my way to a client. That’s not travel; that’s self-inflicted torture.

What I am talking about is the anticipation of experiencing new vistas, or the excitement of returning to a special place.

In this age of social distancing, physical travel has all but ceased. Sure, you can watch endless re-runs of Rick… Continue reading

MSC cruises sail the world. Photo from MSC Cruises

MSC Cruises had the last remaining cruise ship at sea. Photo from MSC Cruises

As of late April, 2020, world cruising came to a complete halt, when the MSC Magnifica ended its epic voyage around the world that began way back on January 5, just about four months and a lifetime ago.

At the time, there were relatively few public stirrings about a mysterious virus apparently emanating from Wuhan, China, and passengers were treated to several stops in South America before rounding Cape Horn and heading to the South Pacific.

The rest of the Magnifica‘s voyage didn’t exactly go as planned (though, ironically, free of coronavirus, it was actually one of the safest places to be on the planet).

Rejected by some Pacific islands — the virus by now had struck several other cruise ships, which were all seeking safe havens and, in many cases, being turned away —… Continue reading

The Isle of Capri tour promised spaghetti with clams — or anything you want

When my wife, Catharine, and I were traveling around Europe for six months in 1974 — back when touring Europe was literally cheaper than staying home — we took a ferry from Naples to the Isle of Capri early one sunny morning and settled into seats on deck.

On the ferry was an English-speaking tout trying to line up customers for Capri tours, approaching all the deck passengers who looked to be tourists and showing off booklets of pictures that highlighted the sights of Capri.

One of his key selling points was a restaurant lunch that featured “spaghetti with clams — or anything you want!”

This would have been forgettable except that his voice carried across the deck and by the time he reached us, we had heard him say “You can have spaghetti with clams… Continue reading

Milan Blue women’s walking shoe from Therafit. Photo from Therafit.

Congratulations to baby boomer reader Anita Walker of Arlington, Texas, for her winning entry in our Win a Pair of Comfortable Shoes for Travel contest that ended February 15.

Anita is taking a cruise in June to the Greek Islands and Italy, then spending some additional time in Rome and Sorrento, Italy, after the cruise.

“I have trouble finding good, sturdy, and nice-looking shoes that can last,” she says. And she’ll need them in Greece and Italy, whether it’s combing through ancient ruins on shore excursions or taking long strolls through the Eternal City.

Therafit Shoe

The contest was sponsored by Therafit Shoe, which produces several series of comfortable, attractive, yet sturdy shoes — employing “technology built for foot pain relief” — that are ideal for traveling baby boomers.

The shoes come with arch support, a deep heel cup… Continue reading

Chinese New Year parade features the dragon dance.

Chinese New Year parades are always colorful, noisy, and popular in much of the world.

Chinese New Year (also known as Spring Festival), starts on January 25 this year and continues for 15 days.

It’s the most important festival time of the year in China — when millions of Chinese travel to their home villages and cities to be with family or friends for holiday reunions. (We can only hope the coronavirus now threatening China is safely contained and allows for such visits this year.)

This is the Year of the Rat, the first of the 12 rotating Chinese Zodiac signs. The mythological rat is said to have used his cleverness to trick his way to the top of the zodiacal order — and, though more maligned today, is considered a symbol of wealth and fertility in traditional Chinese culture. The rat also symbolizes getting a fresh start.

Chinese New… Continue reading

These women’s shoes from Therafit are specially designed for wide feet. Photo from Therafit Shoe

A comfortable pair of shoes, well broken in, is a necessity when traveling.

There’s nothing worse than discovering that, on the second day of your trip, your first day of walking around an exciting new city or pastoral countryside has left you with painful, blistered feet.

I should know — because, with age, my feet have been doing weird things. I’ve gone from a longtime size 10 shoe to a 10 1/2 and, more recently, to something like a size 10 3/4 or maybe size 10 7/8 — except nobody makes those for the mass market, to my knowledge. So I go with size 11, and sometimes those slip on my heel.

A good travel shoe also has to offer sole support and, preferably, not look too tourist-dorky. For me, that’s been a difficult combo… Continue reading

The Deluxe Veranda staterooms on Viking Ocean ships are spacious and light-filled.. Photo from Viking Cruises.

The Deluxe Veranda staterooms on Viking Ocean ships are terrific, if you can afford them. Photo from Viking Cruises.

Note: This is the first in a series of posts about how to get the best value for your cruise dollar.

Which cabin you choose can mean a difference of hundreds or even thousands of dollars in your cruise fare. Along with the general luxury level of the cruise line itself, the length of your cruise — and your ability to restrain yourself at the casino, bar, or art auction — your cabin category is likely to be the main variable in the entire cost of your cruise.

How do most cruise lines price their cabins and suites? Three general rules usually come into play:

  • The higher the deck, the higher the price of the cabin.
  • The bigger the room, the higher the price. 
  • The better the water view, the… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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