I think we all know to cast a wary eye on some online reviews of restaurants, hotels, and other travel sites that may seem overly enthusiastic or overly critical — which actually may have been written by competitors or friends of the owners of said business.
But sometimes people crank out positive reviews just to get paid. Here is a case in point, which I received in my inbox this week, reprinted verbatim:
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Possible 5-Star Reviews One Might Expect to Get
Of course, we here at clarknorton.com would never actually engage such a service, even though the possibility of landing favorable reviews in “rip-off” or “scam book” is indeed enticing.
But one can still dream of reaching 5-star heaven:
“clarknorton.com is the kind of site I’ve yearned for all my life! — five stars!”
“Staying at the clarknorton.com hotel was a truly unique experience — and the restaurant was great, too! — five stars!”
“If I had just one word to describe clarknorton.com it would be…totally awesome and amazing! — five stars!”
“Thank you, clarknorton.com — you made my day with your brilliant take on ____ — five stars!”
“Ignore previous review, should read ‘with your brilliant take on baby boomer travel!’ — five stars!”
“Why should I be limited to only five stars? — six stars!”
Readers, feel free to rate clarknorton.com — I promise to reprint all the five-star reviews!
*****Surely the best blog written by my brother!!! Why stop at 5 or 6 stars? Clearly, worth 10! — Unbiased Reviewer, Ithaca, NY
Clark Norton Replies:
Thanks, Sis! Er — Unbiased Reviewer.
*****“Staying at the clarknorton.com hotel was a truly unique experience — and the restaurant was great, too! — five stars!”
I especially enjoyed the Medieval banquet, although the slow service (45 years) was somewhat unnerving. — Anonymous, Ann Arbor, Michigan.
Clark Norton Replies:
Dear Anonymous, that’s why we supplied plenty of spiced gruel and pottage starters to ward off those pesky late-’70s hunger pangs.