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The Expert in Baby Boomer Travel

Travel Copywriter

Therafit Shoe

Milan Blue women’s walking shoe from Therafit. Photo from Therafit.

Congratulations to baby boomer reader Anita Walker of Arlington, Texas, for her winning entry in our Win a Pair of Comfortable Shoes for Travel contest that ended February 15.

Anita is taking a cruise in June to the Greek Islands and Italy, then spending some additional time in Rome and Sorrento, Italy, after the cruise.

“I have trouble finding good, sturdy, and nice-looking shoes that can last,” she says. And she’ll need them in Greece and Italy, whether it’s combing through ancient ruins on shore excursions or taking long strolls through the Eternal City.

Therafit Shoe

The contest was sponsored by Therafit Shoe, which produces several series of comfortable, attractive, yet sturdy shoes — employing “technology built for foot pain relief” — that are ideal for traveling baby boomers.

The shoes come with arch support, a deep heel cup… Continue reading

These women’s shoes from Therafit are specially designed for wide feet. Photo from Therafit Shoe

A comfortable pair of shoes, well broken in, is a necessity when traveling.

There’s nothing worse than discovering that, on the second day of your trip, your first day of walking around an exciting new city or pastoral countryside has left you with painful, blistered feet.

I should know — because, with age, my feet have been doing weird things. I’ve gone from a longtime size 10 shoe to a 10 1/2 and, more recently, to something like a size 10 3/4 or maybe size 10 7/8 — except nobody makes those for the mass market, to my knowledge. So I go with size 11, and sometimes those slip on my heel.

A good travel shoe also has to offer sole support and, preferably, not look too tourist-dorky. For me, that’s been a difficult combo… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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