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The Expert in Baby Boomer Travel

Travel Copywriter

Cruise photographer Dennis Cox

Award-winning travel photographer Dennis Cox and I have been friends since high school. We’ve collaborated on a number of magazine and newspaper projects over the years, and Dennis has contributed many of his photos for use on clarknorton.com.

Our collaboration has worked out well since my photography skills are about on a par with his writing abilities. In other words, if he sticks to camera work and I stick to words, we do OK.

One of our collaborative pieces for United Airlines’ Hemispheres magazine, on China’s ethereal Mt. Huangshan, was named Best Magazine Travel Article of the year in 1995 by the Pacific Asia Travel Association. We’ve also worked together on pieces for The Washington Post Magazine, Destinations magazine, the San Francisco Examiner, and other publications.

But we had never done a book together until now. The final product, which we finished earlier this year — Cruising the World: From… Continue reading

MSC cruises sail the world. Photo from MSC Cruises

MSC Cruises had the last remaining cruise ship at sea. Photo from MSC Cruises

As of late April, 2020, world cruising came to a complete halt, when the MSC Magnifica ended its epic voyage around the world that began way back on January 5, just about four months and a lifetime ago.

At the time, there were relatively few public stirrings about a mysterious virus apparently emanating from Wuhan, China, and passengers were treated to several stops in South America before rounding Cape Horn and heading to the South Pacific.

The rest of the Magnifica‘s voyage didn’t exactly go as planned (though, ironically, free of coronavirus, it was actually one of the safest places to be on the planet).

Rejected by some Pacific islands — the virus by now had struck several other cruise ships, which were all seeking safe havens and, in many cases, being turned away —… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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