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The Expert in Baby Boomer Travel

Travel Copywriter

Milan Blue women’s walking shoe from Therafit. Photo from Therafit.

Congratulations to baby boomer reader Anita Walker of Arlington, Texas, for her winning entry in our Win a Pair of Comfortable Shoes for Travel contest that ended February 15.

Anita is taking a cruise in June to the Greek Islands and Italy, then spending some additional time in Rome and Sorrento, Italy, after the cruise.

“I have trouble finding good, sturdy, and nice-looking shoes that can last,” she says. And she’ll need them in Greece and Italy, whether it’s combing through ancient ruins on shore excursions or taking long strolls through the Eternal City.

Therafit Shoe

The contest was sponsored by Therafit Shoe, which produces several series of comfortable, attractive, yet sturdy shoes — employing “technology built for foot pain relief” — that are ideal for traveling baby boomers.

The shoes come with arch support, a deep heel cup that aligns with your leg for pronation, shock-absorbing removable insoles, and shock-absorbing midsoles. They are designed to improve posture and relieve stress on your lower body.

One of the most intriguing parts of their patented technology includes rod inserts in the heels of the shoes that can be removed as needed to modify the shoes’ cushioning and impact levels — offering a kind of personalized shoe experience that you can perform at any time on the road.

This beats sending a shoestore clerk back ten times to the storage room to unearth a pair of shoes that don’t fit or feel right anyway.

My Own Therafits

Besides my pro mesh men’s trainers (sneakers) that I wrote about in a previous post, I’ve now acquired a second men’s Therafit Shoe, the pro leather walker.

The Therafit mesh men’s trainer. Photo from Therafit

My new Therafit men’s walker. Photo from Therafit

Since I do a lot of walking, these have come in particularly handy, including on a recent trip to southern California. I think I could have dusted my San Diego friend (who recently had knee surgery) in any event, but these sealed the deal.

Most of Therafit’s shoes are for women, though, so I’ll be waiting to hear how Anita Walker likes her new shoes on her upcoming trip.

Meanwhile, thanks to all who entered our contest. For those who didn’t win, Therafit (#Therafitshoe) is offering a 15 percent discount on any of their shoes if you use coupon code Clark15. (U.S. residents only)

 

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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