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The Expert in Baby Boomer Travel

Travel Copywriter

Year of the Rat

Chinese New Year parade features the dragon dance.

Chinese New Year parades are always colorful, noisy, and popular in much of the world.

Chinese New Year (also known as Spring Festival), starts on January 25 this year and continues for 15 days.

It’s the most important festival time of the year in China — when millions of Chinese travel to their home villages and cities to be with family or friends for holiday reunions. (We can only hope the coronavirus now threatening China is safely contained and allows for such visits this year.)

This is the Year of the Rat, the first of the 12 rotating Chinese Zodiac signs. The mythological rat is said to have used his cleverness to trick his way to the top of the zodiacal order — and, though more maligned today, is considered a symbol of wealth and fertility in traditional Chinese culture. The rat also symbolizes getting a fresh start.

Chinese New… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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