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The Expert in Baby Boomer Travel

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The Isle of Capri tour promised spaghetti with clams — or anything you want

When my wife, Catharine, and I were traveling around Europe for six months in 1974 — back when touring Europe was literally cheaper than staying home — we took a ferry from Naples to the Isle of Capri early one sunny morning and settled into seats on deck.

On the ferry was an English-speaking tout trying to line up customers for Capri tours, approaching all the deck passengers who looked to be tourists and showing off booklets of pictures that highlighted the sights of Capri.

One of his key selling points was a restaurant lunch that featured “spaghetti with clams — or anything you want!”

This would have been forgettable except that his voice carried across the deck and by the time he reached us, we had heard him say “You can have spaghetti with clams… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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