What’s the top experience that folks seek out after turning 50?
A new survey of 2,000 passport-carrying Americans aged 50 and up shows that traveling abroad is their number one choice for realizing their passions.
The survey, commissioned by Exodus Travels — a UK-based adventure travel company with a substantial presence in the U.S. and Canada — confirmed what Exodus leaders say they had observed for a number of years: that Americans gain a new “lust for life” after age 50.
And that “second wind” translates most heavily into travel.
Asked “What led you to gaining a new passion/appreciation for life?“, one-third of respondents close “a travel experience” — which tied with “retirement” in that category.
The next question was key: “What have you done or do… Continue reading
In my last post, I recommended a piece by Anita Mendiratta of the CNN Task Force contending that the world’s seniors (those aged 60 and up) are “global tourism’s silver lining.”
Based on world tourism and economic statistics, Mendiratta notes that senior travelers have more disposable income than other age groups, have more flexibility as to when to travel, and tend to stay longer on the trips they make.
But I thought her own observations about how seniors bring a special sense of excitement and awe to travel was especially insightful.
Baby boomers (now in their 50s and 60s) have a lifetime of experience and knowledge to bring to their travels, and I think this results in greater appreciation for — and excitement about — the places… Continue reading
I don’t usually use the word “seniors” when I’m referring to baby boomers — “seniors” somehow always seem older than us — but there’s a very insightful piece written by Anita Mendiratta of the CNN Task Force promoting the world’s seniors (those aged 60 and up) as “global tourism’s silver lining.”
Mendiratta praises senior travelers as “one of the most strategically valuable, yet socially undervalued, segments of the global travel population.”
The piece, which was syndicated by e Turbo News, touches a lot of bases that I’ve blogged about over the past 2 1/2 years, and has added a few new wrinkles (if you’ll excuse the expression) as well.
Her key premise is that older travelers should not be forgotten as the tourism industry actively courts millennials and other younger age groups. “To the traveling… Continue reading
In a previous post I talked about Walking the World, an adventure tour company headed by veteran guide Ward Luthi, which caters just to travelers age 50 and up and specializes in walking and hiking trips in Europe, Asia, Latin America and beyond.
Luthi — who has met challenges as an Outward Bound instructor and successful tour company owner since 1987 — is now taking on new ones: giving back to local people around the world — particularly to those in Central America — who, as he puts it, “have given so much to me and my fellow travelers.”
Giving back is one of three pillars of Walking the World’s motto: “Get Up — Go Wild — Give Back.”
“Get Up” essentially means getting off the couch or up from… Continue reading
Back in the 1980s, Ward Luthi — an experienced Outward Bound instructor and adventure tour guide — served on the President’s Commission on Americans Outdoors. The commission, he says, found that “active outdoor travel was rated one of the top three goals of older adults.”
Based on the commission’s findings, Luthi in 1987 founded Walking the World, which he says was the first company to offer active outdoor adventures just for those aged 50 and above in the U.S.
It was a prescient move, because with almost all the 76 million U.S. baby boomers — the most active generation of older travelers ever — now reaching 50-plus (the youngest boomers are 49), Luthi’s target market is growing exponentially.
I’ll be talking more about Walking the World tomorrow and… Continue reading