In my last post, I recommended a piece by Anita Mendiratta of the CNN Task Force contending that the world’s seniors (those aged 60 and up) are “global tourism’s silver lining.”
Based on world tourism and economic statistics, Mendiratta notes that senior travelers have more disposable income than other age groups, have more flexibility as to when to travel, and tend to stay longer on the trips they make.
But I thought her own observations about how seniors bring a special sense of excitement and awe to travel was especially insightful.
Baby boomers (now in their 50s and 60s) have a lifetime of experience and knowledge to bring to their travels, and I think this results in greater appreciation for — and excitement about — the places… Continue reading
I don’t usually use the word “seniors” when I’m referring to baby boomers — “seniors” somehow always seem older than us — but there’s a very insightful piece written by Anita Mendiratta of the CNN Task Force promoting the world’s seniors (those aged 60 and up) as “global tourism’s silver lining.”
Mendiratta praises senior travelers as “one of the most strategically valuable, yet socially undervalued, segments of the global travel population.”
The piece, which was syndicated by e Turbo News, touches a lot of bases that I’ve blogged about over the past 2 1/2 years, and has added a few new wrinkles (if you’ll excuse the expression) as well.
Her key premise is that older travelers should not be forgotten as the tourism industry actively courts millennials and other younger age groups. “To the traveling… Continue reading