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The Expert in Baby Boomer Travel

Travel Copywriter

50-plus travel

Walking the World group -- all aged 50-plus -- hikes in Ireland. Photo from Walking the World

Walking the World group — all aged 50-plus — hikes in Ireland. Photo from Walking the World

In a previous post I talked about Walking the World, an adventure  tour company headed by veteran guide Ward Luthi, which caters just to travelers age 50 and up and specializes in walking and hiking trips in Europe, Asia, Latin America and beyond.

Luthi — who has met challenges as an Outward Bound instructor and successful tour company owner since 1987 — is now taking on new ones: giving back to local people around the world — particularly to those in Central America — who, as he puts it, “have given so much to me and my fellow travelers.”

Giving back is one of three pillars of Walking the World’s motto: “Get Up — Go Wild — Give Back.”

“Get Up” essentially means getting off the couch or up from… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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