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The Expert in Baby Boomer Travel

Travel Copywriter

travel industry

Boomers on a river rafting trip crave excitement when they travel. Photo from ROW Adventures

Boomers on a river rafting trip crave excitement when they travel. Photo from ROW Adventures

I don’t usually use the word “seniors” when I’m referring to baby boomers — “seniors” somehow always seem older than us — but there’s a very insightful piece written by Anita Mendiratta of the CNN Task Force promoting the world’s seniors (those aged 60 and up) as “global tourism’s silver lining.”

Mendiratta praises senior travelers as “one of the most strategically valuable, yet socially undervalued, segments of the global travel population.”

The piece, which was syndicated by e Turbo News, touches a lot of bases that I’ve blogged about over the past 2 1/2 years, and has added a few new wrinkles (if you’ll excuse the expression) as well.

Her key premise is that older travelers should not be forgotten as the tourism industry actively courts millennials and other younger age groups. “To the traveling… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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