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The Expert in Baby Boomer Travel

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Luxury cruise travel -- such as on Hapag-Lloyd's Europa 2 -- is one favorite of senior travelers. Photo by Clark Norton.

Luxury cruise travel — such as on Hapag-Lloyd’s Europa 2 — is one favorite of senior travelers. Photo by Clark Norton.

In my last post, I recommended a piece by Anita Mendiratta of the CNN Task Force contending that the world’s seniors (those aged 60 and up) are “global tourism’s silver lining.”

Based on world tourism and economic statistics, Mendiratta notes that senior travelers have more disposable income than other age groups, have more flexibility as to when to travel, and tend to stay longer on the trips they make.

But I thought her own observations about how seniors bring a special sense of excitement and awe to travel was especially insightful.

Baby boomers (now in their 50s and 60s) have a lifetime of experience and knowledge to bring to their travels, and I think this results in greater appreciation for — and excitement about — the places… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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