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The Expert in Baby Boomer Travel

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Mayor Bowers with his Spanish-speaking dog. Photo by Clark Norton

Mayor Bowers with his Spanish-speaking dog. Photo by Clark Norton

Most memorable travel moments revolve around people as well as sights and activities — often chance encounters on the road, sometimes fleeting, other times resulting in more long-lasting friendships.

Here are a few snapshots from my recent stay in and around Roanoke, Virginia, made possible by the Roanoke Valley Convention & Visitors Bureau, which sponsored me and a number of other travel writers and photographers so that we could get an overview of the area, dubbed “Virginia’s Blue Ridge.”

In Roanoke, some of my encounters were pre-planned, others serendipitous.

My fellow writers and I were privileged to meet the mayor of the city, David Bowers, who greeted us on an overlook atop Mill Mountain, below the city’s iconic 100-foot-high illuminated star. (Read more about the star here.)

The mayor brought his “Spanish-speaking dog,” who, while not actually… Continue reading

Although I didn’t grow up in the South and have only lived there a few years — in Florida and North Carolina back in the 1970s — I always think of Southern cooking when I think of comfort food.

Biscuits at the Roanoker Restaurant -- fluffy yet filling. Photo by Clark Norton

Biscuits at the Roanoker Restaurant — fluffy yet filling. Photo by Clark Norton

My favorite comfort foods, at least to start the day, are biscuits and sausage gravy (toss in some grits and my bliss is complete). And so it was that I started every day of my recent stay in Roanoke, Virginia, with the very same biscuits and sausage gravy. I was powerless to resist — there they were on restaurant menus, prominently featured, and there they were at the breakfast bar at my Best Western hotel.

Are biscuits and sausage gravy the healthiest foods on the planet? Probably not. But how often am I in Roanoke, Virginia, which,… Continue reading

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

In my previous post, I talked about my trip last week to the Roanoke, Virginia, area, and what I regard are the smart marketing techniques of the Roanoke Valley Convention & Visitors Bureau by hosting travel writers and photographers from around the U.S. and Canada to experience an area they might otherwise not visit.

The trip was organized by the Florida-based public relations firm Geiger & Associates, who work out every activity down to the minute and somehow manage not to lose any writers — who rank right up there with cats in the “herding difficulty” scale — along the way.

Now I want to detail some things I learned about Roanoke and surroundings — well branded as “Virginia’s Blue Ridge” —  that might be of interest to baby boomer travelers.

So in no particular order, here… Continue reading

Downtown Roanoke's historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton

Downtown Roanoke’s historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton

Last week I spent several days in and around Roanoke, Virginia, hosted by the Roanoke Valley Convention & Visitors Bureau. The bureau brought in 19 travel writers and photographers from around the U.S. and Canada to discover what the area had to offer and, ideally, to write about it.

This is smart marketing. Publications large and small in states and provinces as diverse as California and Massachusetts, Colorado and Connecticut, Alberta and Ontario will carry travel articles about the Roanoke region that otherwise would never appear (most of the writers had never been there before). Some of the journalists were baby boomers, others were younger or older, so they’ll chronicle the destination from a variety of perspectives.

The press trip was organized by Geiger and Associates, a Tallahassee, Florida-based… Continue reading

One of the scenic reasons why Fijians -- and visitors -- may be happy. Photo by Clark Norton

One of the scenic reasons why Fijians — and visitors — may be happy. Photo by Clark Norton

Tourism Fiji recently announced a new branding campaign based on the claim that the Pacific island nation is the happiest place on earth.

The new  Tourism Fiji slogan is “Fiji — where happiness finds you.” Tourism Fiji CEO Rick Hamilton noted the irony that while the “whole world is continually looking for happiness, actually it’s Fijians, the people who are trying the least, who have it the most.”

The new branding is based on a 2011 survey called the WinGallup Global Barometer of Happiness. The Fijian survey was conducted for WinGallup by the Tebbutt Research Group, while different groups surveyed 57 other nations around the world.

In Fiji, almost nine out of ten people said they were happy, compared to just 53 percent of the entire global sample who said they… Continue reading

CityMove makes sure its online reviews are on the up and up.

CityMove makes sure its online reviews are on the up and up.

Recently I’ve written about the problems that fake and fraudulent consumer travel reviews — of hotels, restaurants, attractions and the like, called “astroturfing” — are causing readers of online sites who are trying to get honest information while planning their trips or while on the road.

The New York State attorney general is even handing out fines for such underhanded practices as company owners hiring cheap overseas labor to write positive “reviews” of places they’ve never been, or asking their employees to give competitors’ companies bad reviews, or just writing (rave) reviews of their own establishments themselves.

Since surveys have shown that consumers place a high degree of trust in online customer reviews, it’s essential that they be as accurate and unbiased as possible.

With many baby boomers thinking of relocating upon retirement (and thousands are now reaching… Continue reading

At this turtle farm, kids can pick up the turtles -- which can harm the animals. Photo from WSPA.

At this turtle farm, kids can pick up the turtles — which can harm the animals. Photo from WSPA.

Baby boomers were among the main driving forces behind the environmental movements that blossomed in the 1970s and beyond, and many baby boomers try to stay eco-conscious when they travel.

Eco-tourism is, in fact, a big force in the travel business, partly because baby boomers have embraced it so readily.

The last thing any of these boomers wants to do is unwittingly support a business that feigns eco-consciousness but is really the opposite.

The World Society for the Protection of Animals (WSPA) has some tips for recognizing supposed eco-tourist attractions that actually hurt animals and the environment in general. They have a colorful name for this deceitful practice: greenwashing.

They single out a popular attraction in the Cayman Islands, the Cayman Turtle Farm — which claims to focus on conservation of… Continue reading

Acadia National Park -- named one of the "ten best places where you can't see fall foliage now." Photo by Clark Norton

Acadia National Park — named one of the “ten best places where you can’t see fall foliage now.” Photo by Clark Norton

Among the many millions of Americans being hurt financially and otherwise by the U.S. government shutdown, now in its 11th day as of this writing, are small business owners in gateways to national parks who depend on tourist dollars to survive.

An important piece in the October 11th New York Times details some of the damage. While the piece focuses mainly on the economic costs to businesses near Utah’s Zion National Park — restaurants, lodgings, souvenir shops, bike rental places and the like — the same can be said for other gateway areas across the country.

They’re feeling the pinch — actually the squeeze — from West Yellowstone, Montana, to Gatlinburg, Tennessee (headquarters of Great Smoky Mountains National Park), and Estes Park, Colorado (Rocky Mountain National Park)… Continue reading

Participants in Miami Culinary Tours' Little Havana tours chow down on Cuban food. Photo from Miami Culinary Tours

Baby boomers are among the participnts in Miami Culinary Tours’ Little Havana tours, chowing down on Cuban food. Photo from Miami Culinary Tours

A decade or so ago, inspired by her mother’s love for cooking, Grace Della came up with the idea for a Cuban-inspired food tour of Miami, “back when nobody had ever heard of food tours there,” she says.

Since then, she and several other devoted foodies have developed their own company, Miami Culinary Tours, which now offers daily food tours (with cultural components) of Miami’s South Beach and Little Havana neighborhoods.

Led by knowledgeable guides — who love both food and local culture — the walking tours last about two to three hours and make anywhere from five to eight food stops at restaurants, cafes, delis, bakeries and other eateries. The stops may change a bit from tour to tour, but you can always count on… Continue reading

In previous posts on the Maine windjammers Nathaniel Bowditch (go here) and Isaac H. Evans (go here), I talked about the experiences of sailing aboard these historic vessels.

The Great Schooner Race of Maine windjammers, held each summer. Photo by Meg Maiden

The Great Schooner Race of Maine windjammers, held each summer. Photo by Meg Maiden

Now I’d like to put the spotlight on the Maine Windjammer Association, which represents ten traditional Maine tall ships, seven of which are National Historic Landmarks. Collectively, it’s the country’s largest fleet of historic, passenger-carrying vessels.

Besides the Bowditch and the Evans, they include the American Eagle, the Angelique, the Heritage,  the Lewis R. French, the Mary Day, the Stephen Taber, the Timberwind, and the Victory Chimes.

While all of the vessels are privately owned, the Association promotes and markets the windjammers as a group, producing significant savings in advertising budgets for each ship.

All… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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