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The Expert in Baby Boomer Travel

Travel Copywriter

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A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

A pastoral scene near Roanoke, Virginia. Photo by Clark Norton

In my previous post, I talked about my trip last week to the Roanoke, Virginia, area, and what I regard are the smart marketing techniques of the Roanoke Valley Convention & Visitors Bureau by hosting travel writers and photographers from around the U.S. and Canada to experience an area they might otherwise not visit.

The trip was organized by the Florida-based public relations firm Geiger & Associates, who work out every activity down to the minute and somehow manage not to lose any writers — who rank right up there with cats in the “herding difficulty” scale — along the way.

Now I want to detail some things I learned about Roanoke and surroundings — well branded as “Virginia’s Blue Ridge” —  that might be of interest to baby boomer travelers.

So in no particular order, here… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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