Google Analytics Alternative

The Expert in Baby Boomer Travel

Travel Copywriter

Geiger & Associates

Downtown Roanoke's historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton

Downtown Roanoke’s historic center is just the beginning of what the area has to offer visitors. Photo by Clark Norton

Last week I spent several days in and around Roanoke, Virginia, hosted by the Roanoke Valley Convention & Visitors Bureau. The bureau brought in 19 travel writers and photographers from around the U.S. and Canada to discover what the area had to offer and, ideally, to write about it.

This is smart marketing. Publications large and small in states and provinces as diverse as California and Massachusetts, Colorado and Connecticut, Alberta and Ontario will carry travel articles about the Roanoke region that otherwise would never appear (most of the writers had never been there before). Some of the journalists were baby boomers, others were younger or older, so they’ll chronicle the destination from a variety of perspectives.

The press trip was organized by Geiger and Associates, a Tallahassee, Florida-based… Continue reading

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Sign up to follow my blog


 Follow me on Twitter
 Connect on Facebook
 Amazon Author page
 Connect on LinkedIn

Travel Writing Blogs

Save

Getting On Travel Top Boomer Travel Blog 2018 Badge

2014Seal_Gold

Baby

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Save

image001

NATJA SEAL-Gold winner

According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

Auto Europe Car Rental