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The Expert in Baby Boomer Travel

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World Society for the Protection of Animals

At this turtle farm, kids can pick up the turtles -- which can harm the animals. Photo from WSPA.

At this turtle farm, kids can pick up the turtles — which can harm the animals. Photo from WSPA.

Baby boomers were among the main driving forces behind the environmental movements that blossomed in the 1970s and beyond, and many baby boomers try to stay eco-conscious when they travel.

Eco-tourism is, in fact, a big force in the travel business, partly because baby boomers have embraced it so readily.

The last thing any of these boomers wants to do is unwittingly support a business that feigns eco-consciousness but is really the opposite.

The World Society for the Protection of Animals (WSPA) has some tips for recognizing supposed eco-tourist attractions that actually hurt animals and the environment in general. They have a colorful name for this deceitful practice: greenwashing.

They single out a popular attraction in the Cayman Islands, the Cayman Turtle Farm — which claims to focus on conservation of… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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