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The Expert in Baby Boomer Travel

Travel Copywriter

online reviews

CityMove makes sure its online reviews are on the up and up.

CityMove makes sure its online reviews are on the up and up.

Recently I’ve written about the problems that fake and fraudulent consumer travel reviews — of hotels, restaurants, attractions and the like, called “astroturfing” — are causing readers of online sites who are trying to get honest information while planning their trips or while on the road.

The New York State attorney general is even handing out fines for such underhanded practices as company owners hiring cheap overseas labor to write positive “reviews” of places they’ve never been, or asking their employees to give competitors’ companies bad reviews, or just writing (rave) reviews of their own establishments themselves.

Since surveys have shown that consumers place a high degree of trust in online customer reviews, it’s essential that they be as accurate and unbiased as possible.

With many baby boomers thinking of relocating upon retirement (and thousands are now reaching… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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