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The Expert in Baby Boomer Travel

Travel Copywriter

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Be sure to check your suitcase before closing. Photo by Dwight Sipler on flickr.
All packed and nowhere to go. Photo by Dwight Sipler on flickr.

By Dawn Papandrea

While nearly three-quarters of Americans had plans to travel this summer, far fewer followed through.

Just 46 percent of respondents say they went away this summer, according to the latest ValuePenguin survey of nearly 1,600 consumers — this is down from the 73 percent in April who said they intended to travel.

Reasons behind the summer travel opt-outs vary, with air travel woes like delays and cancellations likely a factor. In fact, 48 percent think airports are operating worse now than before the pandemic. Others may have lingering fears about COVID-19, or ultimately pulled back because of higher airline fares.

Key findings

More than half of Americans (54 percent) didn’t take a summer vacation this year. That’s a stark difference from the 73 percent who told ValuePenguin in April that they had summer travel plans.… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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