Baby boomers — those of us born between 1946 and 1964 — control trillions of dollars of America’s disposable income. Many seniors — those who are age 68 and up — are also affluent.
The difference is that we boomers — unlike Depression- and World War II-nurtured seniors — are willing to spend our money. And travel finishes at or near the top of surveys we want to spend it on — in fact, boomers travel more than any other age group.
Overlooking this market is like emptying your wallet and throwing your money into the ocean. Or, you can ride the baby-boomer wave safely — and profitably — into shore. This blog will help show you how. I hope you’ll keep returning to read and comment on the information here.
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