Auto Europe, one of my affiliate partners, is giving away a 7 Night Italian Road Trip Escape, valued at over $3,200.
The winner will receive seven nights accommodations at three prestigious Italian resorts, a $250 credit toward a rental car, a food tour in Rome or Florence, some handy travel accessories, and expertly written Italian travel guides.
The contest ends at 11:59 pm on Saturday, August 6th, 2016.
You can enter the contest by going here.
Learn more about Auto Europe, an international company that rents cars all over the world (including, of course, Europe).
The recent well-publicized flap about George Zimmer — founder and longtime TV pitchman for the Men’s Wearhouse — being fired by the company he started got me thinking about the power of personality in travel product branding.
Zimmer and other celebrated pitchmen — notably KFC’s Colonel Sanders, Frank Perdue of Perdue Farms chicken fame, Wendy’s hamburgers Dave Thomas and popcorn king Orville Redenbacher — all became the public face of the companies they founded.
And when they died or became too old or too controversial and were no longer able or considered suitable to serve in that role, their companies all suffered to one degree or another. (This New York Times piece offers good background on the topic.)
I had to think a bit before coming up with an equivalent personality… Continue reading