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The Expert in Baby Boomer Travel

Travel Copywriter

Isaac H. Evans

The Isaac H. Evans sails the Maine coast. Photo from Maine Windjammer Association

The Isaac H. Evans sails the Maine coast. Photo from Maine Windjammer Association

Brenda Thomas, the hard-working but fun-loving captain of the historic Maine Windjammer Isaac H. Evans, may or may not think of herself as a travel marketer, but she’s a good one.

During the Evans’ four-month annual summer season, when it plies the Maine coast and scenic Penobscot Bay — anchoring in secluded coves, visiting small islands and offering views of lighthouses and marine life — Thomas offers a number of specialty cruises that seem tailor-made for baby boomers.

Chocolate Lovers Cruise? Check.

Knitting Cruise? Check.

Lighthouse cruise? Check.

Perseid Meteor Shower cruise? Check.

Puffin Cruise? Check.

“Old Salts” cruise? Well, maybe “Older Than We Once Were Salts” cruise. Check.

Music Cruise With Hank Cramer? I have no idea who Hank Cramer is, but what the heck…check.

Lobster Festival? Double check.

Even Thomas’ swashbuckling Pirate Adventure cruises… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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