Having recently spent a week in Charlottesville, Virginia, home to Thomas Jefferson’s Monticello and the Jefferson-designed University of Virginia among other terrific places for baby boomer travelers to visit, I was intrigued to learn that the Charlottesville Albemarle Convention & Visitors Bureau (CACVB) has been garnering all kinds of awards for its marketing efforts on social media.
Just a few days ago, the Hospitality Sales & Marketing Association International (HSMAI) announced that the CACVB’s social media campaign had won a prestigious Adrian Gold Award, which honors outstanding achievements in advertising, public relations and digital marketing in the travel industry.
The CACVB has also taken home awards this year for “Best Public Relations Initiative” and “Best Online Marketing Campaign” from the Virginia Association of Convention & Visitors Bureaus, as well as a… Continue reading
Teaming with the ad agency Ogilvy & Mather, Cape Town Tourism invited Facebook users to send their virtual profiles on a “holiday” to Cape Town.
Based on users’ answers to various questions, their Facebook profiles could then experience customized itineraries in the South African city, with the players receiving regular illustrated updates on how their profiles were spending their virtual time seeing the sights and perhaps relaxing at the beach.
Those enrolled in the game — more than 8,000 players in all, who hailed from South Africa, the UK, the U.S., Canada, India, Germany and elsewhere —… Continue reading