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The Expert in Baby Boomer Travel

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ROW Adventures

Whitewater rafting trips are one good option for baby boomer adventurers. Photo from Whitewater Connection

Whitewater rafting trips are one good option for baby boomer adventurers. Photo from Whitewater Connection

Over the past several years, I’ve had the following exciting, sometimes scary, often challenging, but ultimately exhilarating adventures:

  • Summiting a peak in British Columbia, then rappelling down the side of a cliff onto a glacier.
  • Whitewater rafting in Nepal on class IV and V rivers.
  • Riding a camel in the Sahara and Sinai deserts.
  • Hiking for a week over the hills and dales of County Kerry in southwest Ireland.
  • Feeling the rush of whales diving directly under my Zodiac and surfacing less than 20 yards away in Glacier Bay, Alaska.
  • Biking 45 miles from the top of Maui’s Mount Haleakala to the shores of the Pacific, the world’s longest downhill bike ride.
  • Swimming with piranhas in the Amazon.
  • Mushing a dogsled team in Finland.

And I’ve done them all after the… Continue reading

Baby boomers ride the Rogue River while rafting with ROW Adventures. Photo from ROW Adventures.

Baby boomers ride the Rogue River while rafting with ROW Adventures. Photo from ROW Adventures.

We’ve had Black Friday (which actually began Thursday), Small Business Saturday, Return-Home Sunday (I made that up), Cyber Monday, and now comes Adventure Tuesday from ROW Adventures.

ROW Adventures, which I’ve written about in previous posts, is a top-flight adventure travel outfitter based in Idaho. As owner Peter Grubb told me last summer, one of his top target markets is baby boomer travelers, especially for international trips — though boomers also do their share of kayaking and whitewater rafting in Idaho and elsewhere.

Now’s the time to lock in some savings if you want to take a ROW trip next year.

ROW’s Adventure Tuesdaypromotion offers discounts on a number of upcoming trips if you book from 9 am PST (12 noon EST) Tuesday December 3 until 5 pm PST (8… Continue reading

Learn sea kayaking with Sea Kayaking Adventures

Learn sea kayaking with Sea Kayaking Adventures

I was a little taken aback when I received a press release from  a company called Sea Kayak Adventures titled “Baja, Mexico Gray Whales For the Gray-Haired,” promoting a whale-watching base camp trip in Baja intended for travelers aged 50-plus.

While I myself would more qualify for the “Baja Hairless Whales for the Hair-Impaired” trip — having turned gray (prematurely, of course) some years ago, and then deciding to go more for the mostly shaved-head look — I wondered whether 50-plus folks who retained dark hair (natural or otherwise) might feel offended or even forego the trip for that reason.

(Hey, stranger things have happened when it comes to deciding how to spend vacation dollars.)

So while I don’t recommend that promotional approach, exactly — is the play on “gray” really worth possibly costing business? — I have to say the trip… Continue reading

In a previous post I wrote about “gramping” — grandparents camping with grandkids (but cheating a bit by bedding down in a lodge) — a name coined by an inn  in Ohio.

A king-sized bed lures baby boomers in one of the

A king-sized bed lures baby boomers in one of the “glamping” tents at the River Dance Lodge. Photo from River Dance Lodge.

Now comes “glamping” — a term that’s catching on as a clever contraction for “glamorous camping,” a combo that doesn’t always spring immediately to mind.

Glamping seems tailor-made for baby boomers, who may love the great outdoors but also tend to favor somewhat softer accommodations than, well, hard ground dotted with annoying pebbles.

Glamping, however, involves (at a minimum) tents with real beds inside — what’s not to like?

“Glamping” has been around for a while, though perhaps not by that name. The English used to go on African safaris in tents that… Continue reading

Boomers on a ROW Adventures river trip. Photo from ROW Adventures

Boomers on a ROW Adventures river trip. Photo from ROW Adventures

If you want to know how important boomers are to adventure travel tour operators, ask Peter Grubb of Idaho-based ROW Adventures, which was named Travel and Leisure’s top tour operator for 2012.

“VERY important,” Grubb told me, especially since most of ROW’s international trips are comprised primarily of members of the baby boomer generation, now aged 49-67. International trips may range from sea kayaking in Baja and whale watching in British Columbia to snorkeling in the Galapagos and venturing to Machu Picchu. Boomers, he notes, often have more time and money to spend on such trips than other groups.

Boomers also join many of ROW’s domestic adventure trips, which include rafting, hiking, kayaking and canoeing in the Pacific Northwest and beyond. (ROW began as a small Idaho river-rafting operation 34 years ago and has expanded rapidly over the past… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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