selling baby boomer travel
The recent news that the Winnebago company — which makes motor homes — nearly doubled its profits in the 2013 spring quarter is just the latest indication that the baby boomer recreational vehicle boom is in full gear.
Winnebago motor home sales jumped more than 50 percent in the same quarter, while trailer sales jumped 10 percent.
Some 9 million U.S. households — 8.5 percent — now own RVs, and the number is growing rapidly. One out of every six U.S. households say they have future plans to buy an RV.
Baby boomers — the youngest of whom are now nearly 50 years old — are Winnebago’s and other RV manufacturers’ biggest customers. And with many of the oldest boomers (now 67) retiring or nearing retirement, they’re devoting more and more time to travel.
RV owners average more than a… Continue reading