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The Expert in Baby Boomer Travel

Travel Copywriter

South Africa

Nelson Mandela's life is the focus of two tours now being offered by separate African safari operators.

Nelson Mandela’s life is the focus of two tours now being offered by separate African safari operators.

Sad news: Just hours after posting the item below, I learned that Nelson Mandela had died today. Following in his footsteps in South Africa would be an appropriate way to honor his life.

 

I don’t know who had the idea first, or whether it was simultaneous and coincidental, but two African safari outfitters have come out with similar trips tracing the “footprints” — or “footsteps,” depending on the tour company — of South African liberation hero Nelson Mandela.

Both are touting their trips as complementing the recent release of the film Mandela: A Long Walk to Freedom, and both are meant to highlight milestones and significant sites in Mandela’s life.  

One outfitter, Great Safaris, is offering a trip called “Madiba’s Journey: In Nelson Mandela’s Footprints,” while the other, African… Continue reading

Cape Town offers spectacular coastal scenery. Photo from Cape Town Travel

Cape Town offers spectacular coastal scenery. Photo from Cape Town Travel

Cape Town Tourism, charged with enticing visitors to its beautiful city at the southern tip of Africa, is winning awards for creative use of social media and digital marketing in a recent advertising campaign that doubled as a Facebook game and contest.

Teaming with the ad agency Ogilvy & Mather, Cape Town Tourism invited Facebook users to send their virtual profiles on a “holiday” to Cape Town.

Based on users’ answers to various questions, their Facebook profiles could then experience customized itineraries in the South African city, with the players receiving regular illustrated updates on how their profiles were spending their virtual time seeing the sights and perhaps relaxing at the beach.

Those enrolled in the game — more than 8,000 players in all, who hailed from South Africa, the UK, the U.S., Canada, India, Germany and elsewhere —… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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