Sad news: Just hours after posting the item below, I learned that Nelson Mandela had died today. Following in his footsteps in South Africa would be an appropriate way to honor his life.
I don’t know who had the idea first, or whether it was simultaneous and coincidental, but two African safari outfitters have come out with similar trips tracing the “footprints” — or “footsteps,” depending on the tour company — of South African liberation hero Nelson Mandela.
Both are touting their trips as complementing the recent release of the film Mandela: A Long Walk to Freedom, and both are meant to highlight milestones and significant sites in Mandela’s life.
Teaming with the ad agency Ogilvy & Mather, Cape Town Tourism invited Facebook users to send their virtual profiles on a “holiday” to Cape Town.
Based on users’ answers to various questions, their Facebook profiles could then experience customized itineraries in the South African city, with the players receiving regular illustrated updates on how their profiles were spending their virtual time seeing the sights and perhaps relaxing at the beach.
Those enrolled in the game — more than 8,000 players in all, who hailed from South Africa, the UK, the U.S., Canada, India, Germany and elsewhere —… Continue reading