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The Expert in Baby Boomer Travel

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Eco-Conscious Causes

Walking The World is a tour agency for active Boomers that believes in giving back. Photo from Walking the World

Ward Luthi, who runs the terrific tour agency Walking The World — geared to active travelers aged 50 and over — has developed a new initiative called the “OK Boomer Challenge.”  

The OK Boomer Challenge is a call to Boomers (and anyone else interested) to raise $15 million by the end of 2020 with the goal of planting 15 million trees in different parts of the world.

For each U.S. dollar donated, the organization One Tree Planted will plant one tree. (All funds raised will be donated to One Tree Planted, so $15 million will equal 15 million trees.)

“This is a challenging time for many but particularly, I believe, for older adults,” Luthi explains.  “We’re growing older. We have children, family and friends, and a planet that’s on… Continue reading

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Research has shown that as we get older, we tend to become more altruistic

As “narcissistic and materialistic values wane in influence” (with age) writes Jim Gilmartin, CEO of the Chicago-based agency Coming of Age, which specializes in marketing to baby boomers and seniors,”concern for others increases.”

In the travel field, this trend has helped fuel the rapid rise of volunteer vacations, also known as “voluntourism”

The concept is simple: rather than go on a more traditional vacation, such as taking a cruise or staying at a resort, you sign up with a company or agency that sets you up to work on a project such as helping in wildlife conservation, building classrooms and  homes, or improving local water systems, usually in the developing world.

Yes, you pay for the privilege of helping others, but it’s not necessarily all work and no play, and benefits accrue to the travelers… Continue reading

An African rhino, in the wild. Photo from Travellers Building Change.

An African rhino, in the wild. Photo from Travellers Building Change.

The statistics are staggering.  Over the past half century or so, Africa’s black rhino population has fallen by some 97.6 percent, mainly as a result of poaching.

Rhinos are killed for their horns, which fetch big prices in some parts of Asia. They’re reputed — wrongly — to have medicinal benefits, particularly as aphrodisiacs. After their horns are cut off, the rest of the rhino is left to rot. It’s a horrible, cruel death for any animal to suffer, much less one of these magnificent, endangered creatures.

In South Africa alone, the number of rhino deaths from poaching has tripled in the past four years.

At this rate, future generations will know of wild rhinos only through books. The so-called Big Five of African safaris — lions, leopards, elephants, buffalo, and rhinos — will be reduced to… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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