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The Expert in Baby Boomer Travel

Travel Copywriter

volunteer vacations

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Research has shown that as we get older, we tend to become more altruistic

As “narcissistic and materialistic values wane in influence” (with age) writes Jim Gilmartin, CEO of the Chicago-based agency Coming of Age, which specializes in marketing to baby boomers and seniors,”concern for others increases.”

In the travel field, this trend has helped fuel the rapid rise of volunteer vacations, also known as “voluntourism”

The concept is simple: rather than go on a more traditional vacation, such as taking a cruise or staying at a resort, you sign up with a company or agency that sets you up to work on a project such as helping in wildlife conservation, building classrooms and  homes, or improving local water systems, usually in the developing world.

Yes, you pay for the privilege of helping others, but it’s not necessarily all work and no play, and benefits accrue to the travelers… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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