Baby boomer travel
Viking River Cruises is entering the realm of ocean cruising, and they’re doing it in a bold way, using a similar model to their successful river cruising brand.
Launching its first new ocean-going ship – the Viking Star — in May 2015, Viking will be offering all-inclusive fares that include not just mealtime wine, beer and other drinks but free Internet service and, best of all, free shore excursions.
What’s more, port stops will be lengthier than on other ocean-going lines – averaging around 12 hours per port – and will include several overnights per cruise. To make this possible, itineraries will typically be longer than the average cruise, stretching from nine days up to two weeks or more.
And they’ll do it all for lower fares than the luxury all-inclusive lines charge. The Viking Star will carry a maximum of 928 passengers — considered… Continue reading
Baby boomers — those of us born between 1946 and 1964 — control trillions of dollars of America’s disposable income. Many seniors — those who are age 68 and up — are also affluent.
The difference is that we boomers — unlike Depression- and World War II-nurtured seniors — are willing to spend our money. And travel finishes at or near the top of surveys we want to spend it on — in fact, boomers travel more than any other age group.
Overlooking this market is like emptying your wallet and throwing your money into the ocean. Or, you can ride the baby-boomer wave safely — and profitably — into shore. This blog will help show you how. I hope you’ll keep returning to read and comment on the information here.
And don’t forget to download my… Continue reading
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