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The Expert in Baby Boomer Travel

Travel Copywriter

Is St. Petersburg, Russia, on your bucket list? Photo by Dennis Cox/WorldViews

Is St. Petersburg, Russia, on your bucket list? Photo by Dennis Cox/WorldViews

I haven’t seen the Jack Nicholson-Morgan Freeman flick that the term came from, but “bucket list” has certainly entered the lexicon of our age: Stuff to do before you kick the bucket.

Could be sky diving, could be bungee jumping — could be any number of things that might actually have you kicking the bucket somewhat before your allotted time.

Or, in my case — and that of many other baby boomers — it’s traveling to as many places as we can before we’re immobilized in one way or another.

Now, some of these may well include a certain level of risk: trekking to Machu Picchu; angling for a great shot of African buffalo on a safari in Kenya (tip: angle away while remaining safely in your vehicle); even climbing the Great Wall of China (some of those steps are killer on the knees).

Others might entail less physical exertion: sunbathing on the top ten beaches in the Caribbean; cruising all the great rivers of the world; trying to see every Hieronymous Bosch painting hanging in European museums. (Okay, I admit, I tried that and it’s not all that easy.)

The possibilities are endless. And for travel purveyors like tour operators and tourist bureaus — and travel agencies putting travel packages together — the possibilities of catering to boomer bucket lists are endless as well.

Think specialty tours. Haunted castles in England, anyone? Golfing journeys to Scotland? Culinary tours to Turkey?

Think eco-experiences:  Bird-watching tours to Costa Rica? Diving expeditions in the South Pacific? Searching for komodo dragons in Indonesia or polar bears in Canada?

In some ways, the more exotic the better. Boomers will pull out the stops to see places before it’s too late (either for them, or the places).

If they’ve been to six continents already, take them to Antarctica. Get them to Greenland before Greenland actually turns green. Is Venice sinking? Well, maybe mostly from the weight of tourists, but boomers can’t wait forever to find out.

Bucket lists are fun, and there are buckets full of opportunities in helping to make all those fantasies come true.

 

Don’t forget to download my free report, “How to Ride the Coming Wave of Boomers,” available here. It’s all about the best ways to market travel to baby boomers — the biggest-spending group of travelers the world has ever seen. It’s also the easiest way to subscribe to my blog, so you won’t miss a posting. Thanks!

 

 

 

 

 

 

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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