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The Expert in Baby Boomer Travel

Travel Copywriter

Italy

This fresco from Pompeii illustrates the decadence of upper-crust Roman dining — pass the vinum, please; anyone for sala cattabia?

As I was browsing through some of my late mother’s memorabilia on Roman times — she taught classics at George Washington University for years — I came across an interesting set of recipes attributed to M. Gavius Apicius, said to have lived in the time of the emperor Tiberius (AD 14-37).

Tiberius, stepson of Augustus Caesar, was reputedly a nasty fellow and some of the contemporary Roman cuisine seems to reflect that. (More on that in a moment.)

Apicius himself was reputed to have spent a fortune (one hundred million sesterces!) on food and, when facing starvation due to his eventual impecuniousness, drank a vial of poison. But before that he had written two cookbooks and established himself as the Mario Batali of his day.

According to an author named… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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