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The Expert in Baby Boomer Travel

Travel Copywriter

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MSC cruises sail the world. Photo from MSC Cruises
A year ago, MSC Cruises had the last remaining cruise ship at sea. Photo from MSC Cruises

Based on that headline, things are looking up!

The travel and hospitality industries — airlines, restaurants, hotels, cruise lines — have taken the brunt of the economic hit during the pandemic. Estimates are that at least $500 billion of travel business has been lost in the U.S. alone.

With about 10 percent of the world’s population employed in some travel-related occupation, the global cost has been staggering, and many smaller operators, especially — tour companies, family-run restaurants, inns and the like — have struggled to survive or been forced to close down permanently.

Now, even with COVID cases still raging in many parts of the U.S. and the world, some 200 million Americans (out of 330 million) have received at least one dose of vaccine — and the travel industry is moving into… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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