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Viking Cruises

The Viking Sky and Sea meet in Santorini, Greece. Photo from Viking Cruises.

The Viking Sky and Sea meet in Santorini, Greece. Photo from Viking Cruises.

Viking Cruises — which already operates the world’s largest and most popular river cruise line with almost 60 ships in Europe, Russia, Egypt, and Asia– is now moving into ocean cruising in a big way.

Viking launched its first ocean-going ship, the Viking Star, in 2015, and in April 2016 launched its second, the Viking Sea. (I’m looking forward to a voyage on the Viking Sea this fall in the eastern Mediterranean).

And it’s launching more ocean-going vessels, the Viking Sky, Sun, and Spirit, in 2017 or 2018. A sixth unnamed ship is on order for 2020, and if Viking’s explosive growth in river cruising is any indication, other ocean-going cruise lines may want to watch their backs.

Viking’s ocean-going vessels hold a maximum of 930 passengers and, in… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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