I was a little taken aback when I received a press release from a company called Sea Kayak Adventures titled “Baja, Mexico Gray Whales For the Gray-Haired,” promoting a whale-watching base camp trip in Baja intended for travelers aged 50-plus.
While I myself would more qualify for the “Baja Hairless Whales for the Hair-Impaired” trip — having turned gray (prematurely, of course) some years ago, and then deciding to go more for the mostly shaved-head look — I wondered whether 50-plus folks who retained dark hair (natural or otherwise) might feel offended or even forego the trip for that reason.
(Hey, stranger things have happened when it comes to deciding how to spend vacation dollars.)
So while I don’t recommend that promotional approach, exactly — is the play on “gray” really worth possibly costing business? — I have to say the trip… Continue reading