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The Expert in Baby Boomer Travel

Travel Copywriter

Baja

Learn sea kayaking with Sea Kayaking Adventures

Learn sea kayaking with Sea Kayaking Adventures

I was a little taken aback when I received a press release from  a company called Sea Kayak Adventures titled “Baja, Mexico Gray Whales For the Gray-Haired,” promoting a whale-watching base camp trip in Baja intended for travelers aged 50-plus.

While I myself would more qualify for the “Baja Hairless Whales for the Hair-Impaired” trip — having turned gray (prematurely, of course) some years ago, and then deciding to go more for the mostly shaved-head look — I wondered whether 50-plus folks who retained dark hair (natural or otherwise) might feel offended or even forego the trip for that reason.

(Hey, stranger things have happened when it comes to deciding how to spend vacation dollars.)

So while I don’t recommend that promotional approach, exactly — is the play on “gray” really worth possibly costing business? — I have to say the trip… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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