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The Expert in Baby Boomer Travel

Travel Copywriter
Baby boomers ride the Rogue River while rafting with ROW Adventures. Photo from ROW Adventures.

Baby boomers ride the Rogue River while rafting with ROW Adventures. Photo from ROW Adventures.

We’ve had Black Friday (which actually began Thursday), Small Business Saturday, Return-Home Sunday (I made that up), Cyber Monday, and now comes Adventure Tuesday from ROW Adventures.

ROW Adventures, which I’ve written about in previous posts, is a top-flight adventure travel outfitter based in Idaho. As owner Peter Grubb told me last summer, one of his top target markets is baby boomer travelers, especially for international trips — though boomers also do their share of kayaking and whitewater rafting in Idaho and elsewhere.

Now’s the time to lock in some savings if you want to take a ROW trip next year.

ROW’s Adventure Tuesdaypromotion offers discounts on a number of upcoming trips if you book from 9 am PST (12 noon EST) Tuesday December 3 until 5 pm PST (8 pm EST) on Wednesday December 4, so it’s actually more like Adventure Tuesday-Wednesday — unless you call too late. Discounts are limited in number and are first-come, first-served, as long as you put down a deposit.

If the line is busy when you call, keep trying, because leaving a message won’t cut it.

The numbers to call are 800-451-6034 toll free, or, locally, 208-765-0841.

Here are the deals:

* Rogue River Rafting: $200 off per person from May 31-July 6, 2014, departures. Idaho’s Rogue offers scenery, adventure, and comfortable lodges at night on 3-4 day trips.

* Lochsa River Rafting: $30 off per person (limited to first 30 people booked, four bookings per person). The Lochsa offers challenging whitewater in Idaho on 1-3 day trips.

* Galapagos Unbound: $710 off per person (limited to first 20 people booked, May and September 2014 departures; discount includes $510 free flight plus $200 off trip). The Galapagos is on most baby boomer bucket lists; this is a land-based tour with sea kayaking opportunities.

Kayaking God's Pocket in British Columbia. Photo from ROW Adventures.

Kayaking God’s Pocket in British Columbia. Photo from ROW Adventures.

* God’s Pocket Kayaking: $300 off per person (limited to first ten people booked; any departure). This is a lodge-based kayaking tour in British Columbia.

* Peru Family Vacation: $1600 off per family (based on $400 off per person for family of four; for fewer or more people in family, it’s $400 off per person. Limited to first five families who book; any departure). This 9-day trip goes to Machu Picchu, Cusco and beyond; this could be a great option for boomers traveling with their grandkids.

* Family Adventure Lodge: $500 or $800 off per family (limited to first 10 families who book a summer 4- or 5-day all-inclusive lodge package). This is at the River Dance Lodge in Idaho and combines activities such as whitewater rafting, float trips, hiking and mountain biking; it’s another good possibility for traveling with grandkids. “Glamping” (glamorous camping) in comfortable tents is an option.

 

 
 

 

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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