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The Expert in Baby Boomer Travel

Travel Copywriter

Adventure Tuesday™

Baby boomers ride the Rogue River while rafting with ROW Adventures. Photo from ROW Adventures.

Baby boomers ride the Rogue River while rafting with ROW Adventures. Photo from ROW Adventures.

We’ve had Black Friday (which actually began Thursday), Small Business Saturday, Return-Home Sunday (I made that up), Cyber Monday, and now comes Adventure Tuesday from ROW Adventures.

ROW Adventures, which I’ve written about in previous posts, is a top-flight adventure travel outfitter based in Idaho. As owner Peter Grubb told me last summer, one of his top target markets is baby boomer travelers, especially for international trips — though boomers also do their share of kayaking and whitewater rafting in Idaho and elsewhere.

Now’s the time to lock in some savings if you want to take a ROW trip next year.

ROW’s Adventure Tuesdaypromotion offers discounts on a number of upcoming trips if you book from 9 am PST (12 noon EST) Tuesday December 3 until 5 pm PST (8… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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