The Expert in Baby Boomer Travel

Travel Copywriter

Luxury travel

Heading off into the sunset -- that's where you'll find today's boomers. Photo by Lia Norton

Heading off into the sunset — that’s where you’ll find today’s boomers. Photo by Lia Norton

Like most consumers, baby boomers are value conscious: When they travel, they want to receive the best value for their money.

And they’re willing to spend top dollar to get it.

If that sounds contradictory, well, it makes perfect sense to most baby boomers.

Boomers — the 76 million Americans born between 1946 and 1964 (and this doesn’t even count the millions more born in Canada, the UK, Australia and other English-speaking baby boom countries of that era) — control 70 percent of the disposable income in the United States. And they purchase 80 percent of luxury travel.

Think about that: 80 percent. Is that a market you ca afford to ignore?

Many seniors — those born before 1946 — are also affluent. The difference is that boomers — unlike Depression- and World… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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