Uniworld River Cruises

What Type of Traveler Are You?

Published May 31, 2018 | By Clark Norton

You’ll see beautiful Norwegian fjords on Grand European Travel’s “Scenic Scandinavia” tour. Photo from Grand European Travel.

Grand European Travel — which offers more than 300 guided vacations, escorted tours, and river cruises around the world — has a catchy quiz up on its website called “What Type of Traveler Are You?”

Just answer a few questions like “How Would You Spend Your Weekend?”, “What Does the Inside of Your Dream House Look Like?”, and “What Is the Perfect Travel Outfit?” — with pictures to guide your way — and find out what type of guided tour might be right for you.

If you’re like me, you may want to take the quiz more than once because some questions have at least two choices (out of six) that seem appealing.

When I took the quiz the first time, I was deemed a “Nature Lover” (which I am) and directed… Continue reading →

Uniworld River Cruises Knows the Baby Boomer Travel Playbook

Published July 11, 2013 | By Clark Norton

Uniworld’s River Queen on the Moselle River. Photo courtesy of Uniworld Boutique River Cruise Collection

Uniworld Boutique River Cruise Collection, whose trademarked slogan is “the world’s only authentic boutique cruise line,” is offering experiences that are right out of the baby boomer promotional playbook.

According to a recent press release, “enhancements for 2014 include delving even more into authentic and personalized travel experiences.”

“Authentic” and “personalized travel experiences,” please note, are exactly what baby boomers are looking for when they leave home.

The press release continues: “Uniworld’s onshore experiences will continue to focus more on flexibility with their ‘Choice is Yours’ options, along with more authentic and enriching experiences with more interaction with local communities, such as their ‘Do as the Locals’ and exclusive ‘Village Days’ offering the ultimate insiders’ experience.”

“Flexibility”…”Choice is Yours” options…”authentic” (again)…”enriching”…”interaction with local communities”…”Do as the Locals”…”insiders’ experience”…

All of the above are words and… Continue reading →

Posted in Baby boomer travel, Cruises, Luxury travel | Tagged baby boomer marketing strategies, baby boomer tours, baby boomer travel, baby boomer travel trends, baby boomer travelers, baby boomers, baby boomers and tourism, boomers, cruising, marketing baby boomer travel, selling travel to baby boomers, travel, travel marketing, traveling baby boomers, Uniworld River Cruises | Leave a comment

According to government and private surveys:

Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
Baby boomers (born 1946-1964) travel more than any other age group.
When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.