At Classic Journeys — a company that specializes in walking tours with cultural components around the globe, as well as culinary and family trips — baby boomers are the prime target market.
In fact, according to Classic Journeys co-founder and president Edward Piegza, fully half their guests are aged 60 or older, and, he writes, “their thirst for adventure is alive and well.”
Classic Journeys attracts boomers for all the reasons I’ve been writing about in this blog:
* Itineraries span the globe from Morocco to New Zealand, Turkey to Cambodia, Corsica to Costa Rica, Argentina to Zambia — 33 countries on five continents — helping to slake boomers’ thirst for seeing parts of the world that are off the beaten track. (See my previous post on boomers’ taste for the exotic.)
* Classic Journeys walking trips are adventurous… Continue reading