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The Expert in Baby Boomer Travel

Travel Copywriter

Sierra Club

The Grand Canyon taught Mitch a hard-earned lesson in trail guiding.

The Grand Canyon taught Mitch a hard-earned lesson in trail guiding.

One of our frequent contributors to clarknorton.com, my friend Mitch Stevens, is kicking off our occasional series of first-person pieces on how various baby boomers got started traveling for a living.

Mitch’s odyssey led him from summer camp in Pennsylvania to the depths of the Grand Canyon to college field trips in Wyoming and eventually to Tucson in the (mostly) sunny deserts of southern Arizona, where’s he’s been leading Sierra Club hikes for years and more recently founded his adventure travel company Southwest Discoveries.

Like the intrepid cyclists who compete in the 100-mile El Tour de Tucson race each fall, Mitch’s long-distance hikes through the canyons and across the mountains of the Southwest provide inspiration to me as I sit here at my computer giving my typing fingers a thorough workout.

So lace up your hiking boots, grab… Continue reading

Dinosaur National Monument offers scenery, adventure. Photo from Mitch Stevens.

Dinosaur National Monument offers scenery, adventure. Photo from Mitch Stevens.

Today we have a guest post from my friend Mitch Stevens, who leads hikes and adventure trips throughout the Southwest for the Sierra Club and as founder of Southwest Discoveries.

Mitch recounts a recent rafting trip along Utah’s Green River through spectacular Dinosaur National Monument. This family-oriented trip is perfect for multi-generational travel with grandkids. (And what kid doesn’t like dinosaurs?).

By Mitch Stevens

We hiked through a narrow defile carved through red sandstone. The foliage in the canyon was lush: Boxelder, grapevines, Ponderosa pine and Douglas fir trees all thrived in the moist environment. A clear stream murmured near the trail, contributing to the serenity.

We rounded a bend in the canyon and heard falling water in the distance. Soon our group came upon the source of the sound, a breathtaking waterfall tumbling 200 feet down a sheer… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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