Google Analytics Alternative

The Expert in Baby Boomer Travel

Travel Copywriter

Rich Marnell

Viking River Cruise boats glide through Europe. Photo from Viking.

Viking River Cruise boats glide through Europe. Photo from Viking.

The travel site Skift.com has just named its top 50 global travel marketers for 2013, including the senior vice president for marketing of Viking River Cruises, Rich Marnell.

Little wonder — Marnell was hired in 2007 as Viking’s director of marketing for North America, and since that time Viking’s share of the burgeoning European river cruise market has risen from 20 percent to fifty percent, remarkable considering that competition is getting increasingly fierce.

I’ve written previously about Viking River Cruises’ approach to marketing: a laser-like focus on their target customer — the classic baby boomer.

“What we’ve done is tailored the product experience for the 55+ culturally curious in mind,” Marnell told Skift. “We don’t try to be everything to everyone. For us, we see that as an advantage rather than a disadvantage.”

At a press conference last spring … Continue reading

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Sign up to follow my blog


 Follow me on Twitter
 Connect on Facebook
 Amazon Author page
 Connect on LinkedIn
 Circle me on Google+

Travel Writing Blogs

Save

Getting On Travel Top Boomer Travel Blog 2018 Badge

2014Seal_Gold

Baby

Top Senior Adventures Blog

Save

retirees_raise-2015-v2-300x250

Save

Save

Save

Save

Save

Best Baby Boomer Travel Blogs in 2015

image001

NATJA SEAL-Gold winner

According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

Auto Europe Car Rental