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The Expert in Baby Boomer Travel

Travel Copywriter

Krispy Kreme

We had out-of-town guests over the weekend, and one recurring topic of conversation was how much we all like shopping at Costco.

Costco draws baby boomer travelers and other customers primarily through word-of-mouth advertising

Costco draws baby boomer travelers and other customers primarily through word-of-mouth advertising

For instance, when they mentioned they needed new luggage for an upcoming cruise, I suggested looking at Costco, because that’s where we’ve been buying luggage for years — great quality at half the price or less. They quickly agreed to check it out.

While I wasn’t getting a commission (and am not for anything I write here today), that was a classic example of word-of-mouth advertising. And it didn’t cost Costco a cent.

Then today I came upon this fascinating piece in The Huffington Post about “Ten Cult Brands So Popular They Don’t Need to Advertise.”

One of them is Costco.

According to Jillian Berman, who wrote the piece, Costco does use social media to reach… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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