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The Expert in Baby Boomer Travel

Travel Copywriter

Italian Journeys

0b4623e5-a51d-46e8-8c66-a40b164f4a3fI recently came across a clever ad that I love. It’s from a North Carolina- and Italy-based tour agency called Italian Journeys, and the ad is called “Italy Aptitude Exam.

It features a number of “exam” questions that, in a humorous way,  are designed to get you thinking about whether you’d rather spend this January in Italy — on their 10-day tour of Rome and Naples called “Fundamental Italy” — or back home in the U.S. in the dead of winter.

Illustrated with photos old and new, the exam asks you to choose between, among other things, shoveling snow or standing in the sunshine overlooking Rome’s Tiber River; having a cup of Dunkin’ Donuts coffee or a cappuccino; eating American fast food or Italian pasta; and viewing a smoggy American city or what looks to be a dreamy photo of the Isle of… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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