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The Expert in Baby Boomer Travel

Travel Copywriter

Death Ride

Winnemucca Lake, Alpine County, California. Photo by Catharine Norton

What, a place in California where there are hardly any people — and yet is so strikingly beautiful that it’s been called the Switzerland of California?

OK, I’ll ‘fess up — I’m the one who called it the Switzerland of California, as I hiked recently along a mountain trail bordering meadows blanketed with wildflowers and sporting gorgeous views of 11,000-foot peaks that still displayed pockets of snow in early August.

And its very name — Alpine County — certainly evokes Switzerland as well, as does its semi-official nickname, the “California Alps.”

The area was first explored by non-native Americans when John C. Fremont and his scout, Kit Carson, passed through in  1844. Soon after came contingents of Mormon settlers and gold prospectors, and much later still vacationers and second-home owners.

Alpine County isn’t very large — it’s the eighth smallest… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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