The Expert in Baby Boomer Travel

Travel Copywriter

Chicago O’Hare Airport

Sit back, relax -- but don't get too comfy.

Sit back, relax — but don’t get too comfy.

Unless you’ve been camping in the desert or just can’t face listening to  the news lately, you’ve no doubt heard the story about the greatest PR disaster to befall an airline since, well, maybe ever.

And it couldn’t have happened to a nicer airline: United, or — as I fondly call them — Untied Airlines.

To briefly recap: On a recent flight scheduled from Chicago O’Hare to Louisville, Kentucky, United Airlines’ employees called in airport police to forcibly eject a 69-year-old baby boomer named David Dao, a physician who lives in Kentucky.

His crime? He refused to give up his seat and deplane when United decided that he and three other passengers picked “at random” had to leave  to make room for an airline crew that needed to get to Louisville.

The punishment? The police officers literally dragged… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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