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The Expert in Baby Boomer Travel

Travel Copywriter

Clark Norton

Exterior of St. Vitus Cathedral, Prague. Photo by Clark Norton

Exterior of St. Vitus Cathedral, Prague. Photo by Clark Norton

When it comes to visiting European cities, I love old.

And you’ve got to love a city where the “New Town” section dates from the 14th century.

And where a section called “Lesser Town” has more going for it than many other cities can boast in total.

Prague, capital of the Czech Republic,  dates from the ninth century with the construction of Prague Castle, which is now the largest occupied castle in the world — covering 16 acres, it’s actually more like a palace — and houses the offices of the Czech president as well as the country’s crown jewels.

The castle was once the seat of power of the vast Holy Roman Empire, which ruled central Europe for a thousand years.

While some of the most beautiful parts of the castle are open only to the president,… Continue reading

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit runs every day from March 13-April 2.

I’m being featured on The Age Busters Power Summit for Women on Saturday, March 29 at 8 pm, talking about “The Important Role of Travel as We Age.”

 You owe it to yourself to attend this free virtual event!  

Go now to the www.theagebusterspowersummit.com/clanor for more details.

Thanks!

 

Answer to Last Week’s Travel Quiz:

About what percentage of jobs worldwide are related to tourism?

A. Five percent

B. Two percent

C. Nine percent

D. 12 percent

The answer is C, nine percent!

 

A Galapagos iguana, best seen on a stress-free guided trip. Photo by Clark Norton

A Galapagos iguana, best seen on a stress-free guided trip. Photo by Clark Norton

Do you come back from vacation more stressed out than when you left?

Based on a survey of world travelers by author Shawn Achor and “happiness researcher” Michelle Gieland from the Institute of Applied Positive Research, “poorly planned and stressful vacations eliminate the positive benefit of time away,” as Achor recently wrote in the Harvard Business Review.

(See my previous post on travel and happiness for more detail on these findings.)

Achor contends there are four main ingredients that you should add to your vacation mix to result in a happy travel experience:

* “Focus on the details”: Nearly three quarters of travelers found the most stressful part of travel to be “figuring out the details,” according to Achor. “Travel uncertainty, transportation, wasting time figuring things out on the trip, and being unfamiliar with the location”… Continue reading

Is this your idea of a low-stress vacation? Photo by Clark Norton

Is this your idea of a low-stress vacation? Photo by Clark Norton

Happy International Day of Happiness! I just found out that this is the second annual such day, boosted by the United Nations, which must be timed to coincide with the first day of spring — in the Northern Hemisphere, at least — and its sense of renewal (even though as I look out my window, snow is still covering my upstate New York landscape).

So I thought it appropriate to revisit the issue of whether or not travel makes us happier. Earlier this year I reported on findings that travel, in general, does make us healthier and happier than those who don’t travel, particularly as we age.

“Travelers,” one study found, “report higher satisfaction with regard to their stress levels and their physical health and well being.” It cited travelers’ reports of beneficial effects on “mood and… Continue reading

Keeping track of your passport can mean the difference between a great trip and a disaster.

Keeping track of your passport can mean the difference between a great trip and a disaster.

The recent news about the two passengers with stolen passports boarding the missing Malaysian Airlines jet has gotten me thinking about how important it is for international travelers to keep track of their passports — and pay attention to possible problems with these vital documents that could severely impede their journeys.

Years ago, when I was traveling in Austria, I thought my passport had been lost or stolen. I spent an entire day trying to retrace my every step since I had arrived in Vienna — restaurants, movie theater, museums — with no luck, then a couple of more days caught in a bureaucratic nightmare: filing a report with the Vienna police, applying for and receiving a temporary passport from the U.S. consulate there, and, in the interim, trying unsuccessfully without my documentation to… Continue reading

Boomers -- especially boomer women -- book more travel online than any other group. Photo from Adventure Women

Boomers — especially boomer women — book more travel online than any other group. Photo from Adventure Women

I’ve come across some statistics that should of interest to any travel marketers who wonder whether to reach out to women, boomers — and boomer women in particular.

In a previous post, I wrote about how boomer women spend the most money on travel.

Now, new findings show that if you’re basing a travel marketing campaign on social media, it pays to aim it toward women. 

With the exception of Linked In, where the majority of users are men, women dominate social media in the U.S., according to findings published at FinancesOnline.com (compiled from reports by the Pew Research Center and others).

Here are the stats: about three-quarters of adult women in the U.S. use Facebook, compared to two-thirds of the adult men.

For Pinterest, women outnumber men 33 percent… Continue reading

New York's LaGuardia Airport -- sometimes saving money just isn't worth it.

New York’s LaGuardia Airport — sometimes saving money just isn’t worth it.

Booking airplane flights these days is one of the most confusing and potentially aggravating of all travel activities, which is why a lot of folks just leave it to travel agents.

But since I can do it myself online, I do. Just like millions of other passengers — including lots of baby boomers — I like the sense of control.

But how much control do we really have? Dotcom sites like kayak, skyscanner, priceline, hotwire, Expedia, Orbitz, CheapoAir, etc. etc. will all give you a range of prices, but they’re only good for that particular time — they can change (often drastically) day by day, hour by hour, even minute by minute.

Sometimes you find a great fare only to learn a few minutes later that it’s sold out — but wouldn’t you like to book this other… Continue reading

Many European trains have dramatic views. Photo from Brendan Vacations

Many European trains have dramatic views. Photo from Brendan Vacations

Like many baby boomers, when I was in my 20s I spent a lot of time — sometimes months at a time — riding European trains.

On shorter trips, when I would purchase separate tickets from one point to the next, I would always travel second class, and had some memorable experiences meeting the locals — and, from time to time, having to sleep in the corridors because the trains were so packed.

Once, riding the Spanish trains between Malaga and Barcelona, I spent 24 hours without a seat, standing up, lying down when possible, but having a blast sharing food and drink with my fellow seatless passengers, trying as best we could to understand each other in our respective broken Spanish and English. (Remember, I was in my 20s.)

But on my longer trips around Europe, I would buy… Continue reading

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit runs every day from March 13-April 2.

The Age Busters Power Summit is just a few days away — and I invite you to join me on what should be an incredible journey.

I’m excited to be part of the Age Busters Power Summit for Women, which will offer tips and strategies from leading experts to help you look your best, feel fantastic and have the time of your life — including travel, which is where I come in.

Organizer Jodye Friedman, who hosts the online summit, has brought together 21 of the world’s most influential and successful wellness and lifestyle gurus in one “virtual” place (or at least 20 and yours truly — I’m still working on guru status, though I’m happy to announce that after less than a year of blogging, alexa now ranks my baby boomer travel website among the top 176,000… Continue reading

Travel seminars were popular at the New York Times Travel Show held Feb. 28-March 2, 2014, at the Javits Center.

Travel seminars were popular at the New York Times Travel Show held Feb. 28-March 2, 2014, at the Javits Center.

The keynote panel on travel industry trade day at the New York Times Travel Show in Manhattan this past weekend was made up of travel agents and their representatives, and they had one plea to the public: We haven’t gone away!

Apparently a good percentage of the public thinks travel agents have gone the way of the dinosaurs or at least print newsweeklies, on the seriously endangered list.

Stark statistics were presented: while use of traditional travel agents for booking trips is up 18 percent over the past three years, only 13 percent of the public uses them to book leisure trips, and only 16 percent use them on the business side.

The Internet, of course, is the culprit, encroaching more and more on travel agent territory since the late… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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