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The Expert in Baby Boomer Travel

Travel Copywriter

St. Norbert

Pilsner Urquell is the Czech Republic's most famous export. Photo by Clark Norton.

Pilsner Urquell is the Czech Republic’s most famous export. Photo by Clark Norton.

When you think of European beer, Germany may spring first to mind, but the real capital is the Czech Republic.

Czechs are said to drink more brew than any other nationality in the world: 40 gallons annually for every man, woman and child in the country. I’m guessing that the average is somewhat higher than that for adult men.

The very word “pilsner” derives from the city of Pilsen in the Czech Republic, where the country’s best known export — and my longtime favorite beer, Pilsner Urquell — is brewed. It was the first golden pilsner ever made.

On my recent Insight Vacations tour of Prague, I discovered that Pilsner Urquell is only the beginning of what Czech beer has to offer.

Along with 30 other journalists from around the world, I was fortunate to join the… Continue reading

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According to government and private surveys:

  • Leading-edge baby boomers (born between 1946 and 1955) and seniors account for four out of every five dollars spent on luxury travel today.
  • Roughly half the consumer spending money in the U.S.--more than $2 trillion--is in the hands of leading-edge baby boomers and seniors.
  • Baby boomers (born 1946-1964) travel more than any other age group.
  • When asked what they would most like to spend their money on, baby boomers answered “travel” more than any other category, including improving their health or finances.

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